This project was conducted following a brief by Nestlé Chile in which they offered their many brands and products to be evaluated by our design team to further propose improvements or a completely different product to join their portfolio.
Upon validating Chamyto, a probiotic drink for kids, and noticing its appeal towards an older gen Z/millennial public (15-35 years), a gap within Nestlé’s brands was found and Boli was developed to capture that segment.
Boli 14 pack placement in local supermarket.
Boli encompassed user research, nutritional research, branding and packaging design to create a compelling product concept that was well received by Nestlé.
